JIANG Junqiu
PhD in Business (Marketing), 2021
My research interests are in the area of marketing strategy. Specifically, I am interested in how marketing strategy and marketing personnel (e.g., the chief marketing officer) influence firm performance.
Marketing Budgeting in the Upper Echelons (View Committee Members)
Name: Kapil R. TULI
Role: Dissertation Chair
Designation: Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
Name: Nirmalya KUMAR
Role: Dissertation Committee Member
Designation: Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
Name: Girish Mallapragada
Role: Dissertation Committee Member
Designation: Associate Professor of Marketing
University: Indiana University
Name: Ernst Christiaan OSINGA
Role: Dissertation Committee Member
Designation: Associate Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
PENG Yi
PhD in Business (Marketing), 2020
Retail analytics
Consumer Search and Marketing Actions in Retailing (View Committee Members)
Name: Kapil R. TULI
Role: Dissertation Committee Member
Designation: Lee Kong Chian Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
Name: Sandeep R. CHANDUKALA
Role: Dissertation Chair
Designation: Associate Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
Name: Hulya KARAMAN
Role: Dissertation Committee Member
Designation: Assistant Professor of Marketing, Lee Kong Chian School of Business
University: Singapore Management University
Name: Girish MALLAPRAGADA
Role: Dissertation Committee Member
Designation: Associate Professor of Marketing & Weimer Faculty Fellow
University: Indiana University
KOH Peng Yam
PhD in Business (Marketing), 2019
Quantitative marketing, big data, consumer search, intermediation, new empirical industrial organization, discrete choice methods
The Role of Comparison Sites and Image Features in Consumer Search (View Committee Members)
Role: Dissertation Committee Member
Designation: Faculty
University: Singapore Management University Name: Kapil R. TULI
Role: Dissertation Committee Member
Designation: Faculty
University: Singapore Management University Name: Ernst Christiaan OSINGA
Role: Dissertation Chair
Designation: Faculty
University: Singapore Management University Name: Bart Bronnenberg
Role: Dissertation Committee Member
Designation: Faculty
University: Tilburg University
Noticing More: Mindfulness Increases Moral Awareness and Helps Individuals Notice Ethical Red Flags
C. LOO, Eva Katharina PETERS, Jochen REB
Paper published in 2022.
When Choosing to Help Feels Better Than You Think: How Affective Forecasting Errors Prevent Us From Helping Others
Eva Katharina PETERS, Theodore Charles MASTERS-WAAGE, Jochen REB
Paper published in 2022.
Going Far Together by Being Here Now: Mindfulness Increases Cooperation in Negotiations
Theodore Charles MASTERS-WAAGE, Jared NAI, Jochen REB, Samantha SIM, Noriko TAN, Jayanth NARAYANAN.
Paper published in 2022.
An Initial Examination of State and Longitudinal Effects of Loving-Kindness Practice on Affective and Motivational States at Work
Theodore Charles MASTERS-WAAGE, Jochen REB, William TOV, U BANDARA.
Paper published in 2022.
Helping Organisations Excel, One Breath at a Time: A Meditation Toolkit for Business Leaders
Theodore Charles MASTERS-WAAGE, Eva Katharina PETERS, Jochen REB.
Paper published in 2022.
Framing Contests and the Local Social Order: Where NGOs' Strategic Frames Trump Resource Dependencies
Yi Cheong Eugene TUNG
Paper published in 2021.
When Paying is (Even) More Painful: Consumption Responses to Experiencing Economic Hardship
Theodore Charles MASTERS-WAAGE, J GLADSTONE
Paper published in 2021.
Power Versus Inequality: Which is the Proximate Predictor of Interpersonal Trust?
du Plessis, C., Schaerer, Hoang Bao My NGUYEN, M. H. B., Foulk, T.
Paper published in 2021.
When Choosing to Help Feels Better Than You Think: How Affective Forecasting Errors Prevent Us From Helping Others
Eva Katharina PETERS, Theodore Charles MASTERS-WAAGE, Jochen REB
Paper published in 2021.
Noticing More: Mindfulness Increases Moral Awareness and Helps Individuals Notice Ethical Red Flags
C. LOO, Eva Katharina PETERS, Jochen REB
Paper published in 2021.
TIAN Yixin
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2024.
CHEN Shangyun
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2024.
HAN Meng
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2024.
Nilotpal JHA
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2023.
HAN Meng
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2023.
NGUYEN Hoang Bao My
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2023.
SUN Yujie
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2023.
PEI Dong
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2023.
Eva Katharina PETERS
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2022.
NGUYEN Hoang Bao My
PhD in Business
Achieved SMU Presidential Doctoral Fellowship in 2022.
Assistant Professor, BITS School of Management, India
RAHUL NARNINDI
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Master of Technology, Mechanical Engineering, IIT-Madras, India
Dissertation Committee
Research Advisor:
- Associate Professor Ernst Christiaan Osinga (Chair)
- Associate Professor Sandeep R. Chandukala (Co-Chair)
Dissertation Committee Members:
External Member:
- Professor Marc Fischer (University of Cologne)
WANG YICHEN
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Master of Science in Quantitative Finance, National University of Singapore, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Associate Professor Jeffrey P. Dotson (The Ohio State University)
Postdoctoral Researcher, The Hebrew University of Jerusalem, Israel
ZENG QINGLI
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Bachelor of Engineer in Computer Science, ShanghaiTech University, China
Dissertation Committee
Research Advisor:
- Associate Professor Sandeep R. Chandukala (Chair)
- Associate Professor Ernst Christiaan Osinga (Co-Chair)
Dissertation Committee Members:
External Member:
- Professor Shane Wang (Virginia Tech)
Assistant Professor, ESSEC Business School, France
JIANG JUNQIU
Intake Year: 2018
Research Area: Marketing Strategy, Branding, and Relationship Marketing
Highest Qualification: Master of Science in Strategic Marketing, Imperial College London, United Kingdom
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Lisa K. Scheer (University of Missouri)
Assistant Professor, Macau University of Science and Technology, China
PENG YI
Intake Year: 2017
Research Area: Marketing-Finance Interface
Highest Qualification: Master of Finance, Tsinghua University, China
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Associate Professor Girish Mallapragada (Indiana University)
Economist, Caterpillar Inc.
KOH PENG YAM (ALFRED)
Intake Year: 2016
Research Area: Quantitative marketing
Highest Qualification: Master of Science in Managerial Economics and Strategy, Northwestern University, United States
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Bart Bronnenberg (Tilburg University)
Assistant Professor of Marketing, Bocconi University, Italy
MOON SUNGKYUN
Intake Year: 2014
Research Area: Marketing Strategy, Financial Impact of Marketing Strategy, Marketing Strategy with Social Media
Highest Qualification: Master of Business Administration, Sungkyunkwan University, Republic of Korea
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
- Professor Srinivas K. Reddy
- Professor Jin K. Han
- Assistant Professor Anirban Mukherjee
External Member:
- Professor Rajdeep Grewal (University of North Carolina at Chapel Hill)
Assistant Professor, City University of Hong Kong, Hong Kong
TAN YONG CHIN
Intake Year: 2014
Research Area: Marketing Strategy, Branding, Digital Marketing
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Sunil Gupta (Harvard Business School)
Assistant Professor of Marketing (CIS), Singapore Management University, Singapore
LIM LEON GIM
Intake Year: 2013
Research Area: Marketing Accountability/Financial Impact of Marketing Actions such as Pricing, Customer Satisfaction, Mergers & Acquisitions
Highest Qualification: Bachelor of Science (Economics), Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Marnik G. Dekimpe (Tilburg University)
Senior Lecturer, James Cook University, Singapore
TAN YEE HENG
Intake Year: 2013
Research Area: Social Cognition, Digital Innovation, User-generated Content, Social Networks
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University)
JACQUELINE CHANG XI WEN
Intake Year: 2021
Research Area: Marketing Strategy
Highest Qualification: Master of Arts in Innovation Management, Central Saint Martins, University of the Arts, London, United Kingdom
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Associate Professor Alok R. Saboo (Georgia State University)
CHUA KO HWEE (JOYCE)
Intake Year: 2022
Research Area: Marketing, Consumer Behaviour
Highest Qualification: Bachelor of Social Science (Psychology), Singapore Management University, Singapore
Dissertation Committee
TBA
BUI MINH HANG
Intake Year: 2023
Research Area: Consumer Behaviour, Marketing Psychology, Social Media
Highest Qualification: Master of Economics & Psychology, Paris School of Economics, France
Dissertation Committee
TBA
LIN SHAN
Intake Year: 2023
Research Area: Consumer Judgment and Decision-making
Highest Qualification: Master of Business Intelligence and Big Data Management, Southern University of Science and Technology, China
Dissertation Committee
TBA
WANG QIAN
Intake Year: 2023
Research Area: Marketing Strategy
Highest Qualification: Master of Enterprise Business Analytics, National University of Singapore, Singapore
Dissertation Committee
TBA
Enquiries may be directed to:-
Graduate Research Programmes Office
Lee Kong Chian School of Business
Singapore Management University
50 Stamford Road, #05-01
Singapore 178899
Tel: 65-6828 9585 / 65-6828 0896
Email : msc_phd_lkcsb@smu.edu.sg
FAQs (Frequently Asked Questions)
Programme Structure and Curriculum
The programme may only be taken on a full-time basis.
No, there is only one admission each year. It begins in August.
Students will proceed to Year 2 subject to fulfilling minimum GPA requirement. Students are to pass qualifying examination and form dissertation committee by Term 2 or Year 2. Students have to pass the oral presentation of dissertation proposal by Term 1 of Year 3. Prior to the submission of the dissertation, the student must complete 6 course units of Foundational Courses, 2 course units of Electives and 4 course units of Advanced Research Topics (ARTs).
For more details, please refer to Programme Structure and Curriculum.
The duration of the PhD in Business (Marketing) programme is usually 4 years.
No.
Exemptions and waivers are considered on a case-by-case basis.
The programme is not offered by distance learning. The courses are conducted at SMU campus and candidates are expected to attend all the courses physically.
Admissions and Eligibility
The minimum requirements for admission to the programme are:
- Undergraduate Bachelor's degree
- Satisfactory GRE or GMAT results
Applicants must show proficiency in the English language. Applicants, whose undergraduate medium of instruction was not in English, are to sit for either TOEFL or IELTS.
Work experience is not a compulsory requirement.
More information can be obtained from the GMAT website and GRE website. The websites provide information about preparing and registering for the GMAT and GRE tests.
SMU's GMAT institution code is as follows:
- PhD in Business (Finance): F8D-7V-78
- PhD in Business (OBHR): F8D-7V-29
- PhD in Business (Marketing): F8D-7V-60
- PhD in Business (Strategic Management & Organisation): F8D-7V-28
- PhD in Business (Operations Management): F8D-7V-22
SMU's GRE institution code is 2861.
We do not have a minimum GMAT/GRE score as each applicant is evaluated on all the credentials.
You can send the rest of the application to us, even if you have not taken the GMAT/GRE. However we will not process your application without your GMAT/GRE score. You should fax us your unofficial scores as soon as you receive them and arrange with the test centre for the official score report to be sent to SMU.
No, GMAT/GRE is a compulsory requirement for every applicant regardless of the academic background and qualifications.
Applicants must show proficiency in the English language. Applicants, whose Undergraduate medium of instruction was not in English, are to sit for either TOEFL or IELTS. More information can be obtained from the TOEFL website and IELTS website. SMU's institution code for TOEFL is 9014.
We do not have a minimum TOEFL/IELTS score as each applicant is evaluated on all the credentials.
You can send the rest of the application to us, even if you have not taken the TOEFL/IELTS. However we will not process your application without your TOEFL/IELTS score. You should fax us your unofficial scores as soon as you receive them and arrange with the test centre for the official score report to be sent to SMU.
Applications
To apply for the PhD in Business (Marketing), please submit an online application via our website at/phd-business-marketing-research/admissions-fees-scholarships
Yes, there is a non-refundable application fee of S$15.
Scholarships will be available to outstanding candidates for the full-time programme by research.
Scholarship
Monthly Living Stipend
| Citizenship | PhD | |
| Before Qualifying Exam | After Qualifying Exam | |
| Singapore Citizen | S$2,700 | S$3,200 |
| Singapore PR | S$2,200 | S$2,700 |
| Foreign Students | S$2,000 | S$2,500 |
From August 2015, Singapore Citizens will be provided with 17% CPF contribution
Scholarship recipients are expected to be teaching/research assistants during the term of the scholarship. There will not be additional pay for the teaching/research assistantships.
The award of scholarship is at the discretion of the Admissions Committee.
Teaching
The programmes are taught by a team of dedicated SMU faculty who have extensive research experience in their respective area of specialty
Insurance
Please refer to Postgraduate Insurance website here.
For enquiries on Insurance Coverage, Claims Status and Procedures, please contact
Ms Loh May Yee of MYCG & Partners Pte Ltd
Representing NTUC Income Insurance Co-operative Limited
Mobile: +65 9762 2062
Office: +65 8118 6924
Email : smu@mycg.com.sg
Full Time Marketing Faculty
Ernst C. OSINGA
Associate Professor of Marketing
Hannah H. CHANG
Associate Professor of Marketing
Kapil TULI
Professor of Marketing
Sabine BENOIT
Professor of Marketing (Practice)
HAN Jin Kyung
Professor of Marketing
Nirmalya KUMAR
Lee Kong Chian Professor of Marketing
Sandeep R. CHANDUKALA
Associate Professor of Marketing
Thomas ALLARD
Associate Professor of Marketing
Michelle LEE
Associate Professor of Marketing (Education)
Seshan RAMASWAMI
Associate Professor of Marketing (Education)
Chris DU PLESSIS
Assistant Professor of Marketing
Hulya KARAMAN
Assistant Professor of Marketing
KIM Junghan
Assistant Professor of Marketing
LI Linyi
Assistant Professor of Marketing
MAH Suyun
Assistant Professor of Marketing
Qi YU
Assistant Professor of Marketing
Xin CHEN
Assistant Professor of Marketing
HAN Minju
Assistant Professor of Marketing
Shilpa MADAN
Assistant Professor of Marketing
JANG Minkwang
Assistant Professor of Marketing
Patricia LUI
Senior Lecturer of Marketing
Visiting Faculty
Professor of Marketing, Gary T. and Elizabeth R. Jones Chair, Ernest Scheller Jr. College of Business, Georgia Institute of Technology.
Visiting Distinguished Professor of Marketing, Lee Kong Chiang School of Business, Singapore Management University
PROGRAMME COORDINATOR
Associate Professor Ernst Osinga
Admission Requirements
- Undergraduate Bachelor's degree
- GRE or GMAT
- Cover letter
- Curriculum Vitae
- Statement of Purpose
- 2 referee reports (A link will be sent to your referees' email directly; Please ensure that you have entered the official organisational email address of your referees accurately.)
TOEFL/ IELTS
Applicants must show proficiency in the English language. Applicants, whose medium of instruction at the Bachelor's/Master's level was not in English, are to sit for either TOEFL or IELTS.
PhD Programme Fees and Tuition
Please refer to SMU PhD Programme Fees page for detailed and latest breakdown of fees and tuition. SMU scholarship provides waiver of the registration fee as well as full subsidised tuition for all students admitted into the programme from August 2016 intake.
SMU Scholarship
The scholarship provides waiver of the registration fee and full subsidised tuition for all the full-time PhD students admitted into the programme. Subject to satisfactory progress1 scholars also receive a monthly living stipend. The maximum scholarship duration is 4 years for PhD programmes. Beyond the scholarship duration, students may receive continued support through research assistantship (RA) or teaching assistantship (TA).
1At the end of each year, the School will assess the student's academic performance and recommend whether to renew the scholarship.
Monthly Living Stipend
| Citizenship | PhD | |
| Before Qualifying Exam *wef 1 Jan 2024 | After Qualifying Exam *wef 1 Jan 2024 | |
| Singapore Citizen | S$3,200 | S$3,700 |
| Singapore Pemanent Resident | S$2,800 | S$3,300 |
| Foreign Student | S$2,500 | S$3,000 |
From August 2015, Singapore Citizens will be provided with 17% CPF contribution
SMU PGR Scholars are not allowed to take up any other gainful employment during the period of their scholarship without prior approval from the University.
As part of their Post-Graduate by Research training, SMU PGR Scholars are expected to work, without extra remuneration, as part-time Research Assistant/Teaching Assistant for up to seven hours per week.
Conference Funding
Students are encouraged to attend academic conferences, and to present research papers at conferences. PhD students with papers accepted for presentation at reputable conferences may apply for funding up to a maximum of S$4,000.
Presidential Doctoral Fellowship
Presidential Doctoral Fellowships are awarded to outstanding PhD students. Students awarded the fellowship receive a higher monthly stipend for one year, and additional conference support of up to S$4,000 during the award period.
Postgraduate Insurance
For more information on Postgraduate Insurance, please click here.
Application
Applicants should indicate in their applications which programme they are applying for. Admission will be subject to the consideration by the Admission Committee.
How to Apply
Please click here on General Instructions for completing your Application.
For Applicant's Self Service Guide, click here .
For Applicant's Guide to Admissions, click here .
Online Application:
Online Application opens from 1 Aug 2025 - 31 Dec 2025 for AY2026 Aug Intake.
*If your application is received early, we may be able to interview you earlier and make you an early offer.
For New User | For Existing User | For Existing User (Created before 16 December 2024) |
You need to first register for an account with SMU before you can submit an online application form. Click on "Register New Account" below to proceed. | If you have already created an account with SMU, please go directly to the Login page to proceed with your application. | SMU has launched a new application portal on 16 December 2024. If you have already created an account with SMU, please go directly to the Login page to proceed with your application. |
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Kindly note that applications without supporting documents will not be reviewed.
