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Research Seminars

Marketing Research Seminars 2017


28 April 2017
Neil A. Morgan
Professor of Marketing, Indiana University
"When and How Does Market Share Drive Profits?"


24 March 2017
André Bonfrer
Professor of Quantitative Marketing, University of Queensland
"Measuring the sales response to the Australian plain packaging regulation of cigarettes"

Marketing Research Seminars 2016


10 November 2016
David Dubois
Assistant Professor of Marketing, INSEAD
When Do Consumers Aspire to Live vs.Look like Kings?How Power States Drive the Preference for Experiential vs.Material Luxury"


14 October 2016
CB Bhattacharya 
Pietro Ferrero Chair of Sustainability and Director, Center for Sustainable Business at ESMT European School of Management and Technology
"Awakening the Green Self: Stakeholder Reactions to Sustainability"


07 October 2016
Raymond R.Burke
E.W. Kelley Chaired Professor, Indiana University
"Identifying the Drivers of Shopper Attention,Engagement, and Purchase"

4. 10 June 2016
Vanessa Patrick
Bauer Professor of Marketing, University of Houston, LVMH-SMU Luxury Brand Initiative Visiting Research Fellow,Singapore Management University
"The Power of the Pen: Handwritten Fonts Invite Consumer Engagement"
5. 19 February 2016
Marnik Dekimpe
Research Professor of Marketing,Tilburg University ,Professor of Marketing,KU Leuven,Distinguished Visiting Professor of Marketing,Singapore Management University
"Global Private-Label Convergence: Fact or Fiction?"
29 January 2016
Sunil Gupta
Edward W. Carter Professor of Business Administration in Harvard Business School and Tommie Goh Visiting Professor in Entrepreneurship and Business in Singapore Management University
"Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising"

Marketing Research Seminars 2015

24 November 2015
V Kumar
Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing, Georgia State University 
Insights from Research in Social Media and Digital Marketing"

04 August 2015
Joydeep Srivastava
Ralph J. Tyser Professor of Marketing and Consumer Psychology, University of Maryland   
"When Does a Price Discount Backfire?Examining the Joint Effects of Price Discount and Shipping Charge on Consumer Evaluations"

3. 02 April  2015
Russell S.Winer
William Joyce Professor of Marketing,New York University
"New Insights from Neurophysiological Methods and Market Response Modeling"
4. 20 March 2015
Anirban Mukhopadhyay 
Associate Professor of Marketing, Hong Kong University of Science and Technology
"Lay Theories of Obesity: How Leanwashing Influences Consumers’ Body Masses"
13 January 2015
Avi Goldfarb
Professor of Marketing,University of Toronto  
"Slack Time and Innovation"
06 January 2015
Christine Moorman
T. Austin Finch, Sr. Professor of Business Administration, Duke University
"Going Public: How Stock Market Listing Changes Firm Innovation Behavior"

Marketing Research Seminars 2014

27 November 2014
Min Zhao
Associate Professor of Marketing,University of Toronto 
"The Effect of Metaphor on Consumer Mindset and Decisions"
2. 14 March 2014
Jagdish N. Sheth
Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University 
"The Future Evolution of Relationship Marketing"

Marketing Research Seminars 2013

1.  05 December 2013
Young-Hoon Park
AMOREPACIFIC Professor of Management and Associate Professor of Marketing,
Samuel Curtis Johnson Graduate School of Management, Cornell University  
"Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
2. 10 June 2013
Nathan Novemsky
Professor of Marketing, Yale School of Management, Yale University
"Construal Level Theory in Gift Giving and Memory-Based Choice"
3. 08 May 2013
Lillian L. Cheng and Kent B. Monroe  
Lillian L. Cheng is an independent researcher in marketing strategy. Kent B.Monroe is the J. M. Jones Distinguished Professor
of Marketing  Emeritus, University of Illinois, Distinguished Visiting Scholar, University of Richmond
"Understanding the Roles of Price as a Stimulus, A Signal, and a Cue"
4. 03 April 2013
Marnik G. Dekimpe 
Professor, Catholic University Leuven, Research Professor of Marketing & Center Fellow, Tilburg University
"New realities in the private-label landscape"
5.  01 February 2013
Robin Wensley 
Emeritus Professor of Policy and Marketing ,Warwick Business School, University of Warwick
"Researching Marketing Management: Two (im)possibilities in one"


Marketing Research Seminars 2012

31 July 2012
Michel Tuan Pham
Kravis Professor of Business , Graduate School of Business, Columbia University
"Feeling the Future: The Emotional Oracle Effect"
18 July 2012
Rajdeep Grewal
Irving & Irene Bard Professor of Marketing, Smeal College of Business, Pennsylvania State University 
"Modeling Service Quality, Price, and Performance at the Market Level: The Role of Potential and Realized Competition"
 03 July 2012
Shen Qiaowei
Assistant Professor of Marketing,The Wharton School,University of Pennsylvania 
"Dynamic Learning and Exit in Competitive Markets"
27 January 2012
Irwin (Irv) Gross 
Professor Emeritus,  Smeal College of Business Administration, Pennsylvania State University
"Customer Value in B-to-B Markets" - co-hosted by Centre of Marketing Excellence



Marketing Research Seminars 2011

26 August 2011
Raghunath Rao 
Assistant Professor, McCombs School of Business, University of Texas at Austin
"Conspicuous Consumption and Dynamic Pricing"
22 June 2011
Luo Xueming
Professor of Marketing,College of Business, Eunice & James L. West Distinguished Professor, The University of Texas at Arlington 
"Modeling Customer Metrics, Strategic Marketing, and Firm Value: Past and Future of the Marketing-Finance Interface"
15 June 2011
Narayan Janakiraman 
Assistant Professor, Eller College of Management, University of Arizona 
"Effect of effort and deadlines on consumer product returns"
31 May 2011
Amar Cheema
Associate Professor, McIntire School of Commerce, University of Virginia
"The Effect of Red and Blue Background Color on Willingness-to-pay: Aggression and the Moderating Role of Selling Mechanism"
29 April 2011
Marnik Dekimpe
Professor, Catholic University Leuven, Research Professor of Marketing & CentER Fellow, Tilburg University
"Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises"
11 March 2011
Namwoon Kim
Professor of Marketing,  Faculty of Business,  Hong Kong Polytechnic University 
"A Two Dimensional Framework Integrating Incumbent Entry Motivations"
14 January 2011
Bernd Skiera
Chaired Professor of electronic commerce , Goethe University
"Customer-Based Firm Valuation: Linking Customer and Financial Metrics to Shareholder Value"


Marketing Research Seminars 2010

14 December 2010
Goutam Challagalla
Brady Family Associate Professor of Marketing and Area Coordinator for Marketing,Ernest Scheller Jr. College of Business,
Georgia Institute of Technology
"The Threat from Within: Account Managers’ Concern about Opportunism by Their Own Team Members"
29 October 2010
AV MuthuKrishnan
Professor, Hong Kong University of Science and Technology
"Perceived Deliberation and Persistent Preferences for Previously Chosen Options "
29 July 2010
Marnik Dekimpe
Professor, Catholic University Leuven, Research Professor of Marketing & CentER Fellow, Tilburg University
"Sleeping With the Enemy:Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?"
10 June 2010
Jagdish N Sheth
Charles H. Kellstadt Professor of Marketing , Goizueta Business School,  Emory University
"Impact of Emerging Markets on Marketing"
20 May 2010
Durairaj Maheswaran
Paganelli Bull Professor of Marketing and International Business, Stern School of Business, New York University 
"Nation Equity and Globalization"
22 February 2010
Naufel Vilcassim
Professor of Marketing, London Business School
"When Talk is “Free”: An Analysis of Subscriber Behavior under Two- and Three-Part Tariffs"
29 January 2010 
Sam Hui 
Assistant Professor, Stern School of Business, New York University 
"Analysis of Path Data in Marketing with Applications to Grocery Shopping" 


Last updated on 15 Jun 2017 .